In 2013 Aftonbladet, the largest news media outlet in Sweden, could boast that it had excelled at digital transformation. Aftonbladet had managed to keep growing during a challenging period for the media industry and in 2011 saw digital profit surpass print profit.

So what was the grand strategy behind (arguably) the first successful digital transformation of a large Swedish corporation - and what can we learn from it?

Read about how our clients make bolder decisions